Mel B. Elder, Jr.
ABOUT
SEEKING POWERFUL STORYTELLING? THIS IS YOUR BEST CHOICE.
I'm Mel B. Elder Jr., a creative director and photographer based in Atlanta with 9 years leading campaigns for Fortune 500 brands including KFC, Wells Fargo, MassMutual, and Hilton. I've directed work with celebrity talent including Jack Harlow, Deion Sanders, and Brandy Norwood, creating campaigns that span social media, digital advertising, and brand marketing.
SERVICES
NOT JUST SOCIAL BUTTERFLIES
BRAND CAMPAIGNS & CREATIVE DIRECTION
Full-service creative direction for national brand campaigns for Fortune 500 brands including KFC, Wells Fago, and MassMutual--from concept development through final execution.
HOSPITALITY PHOTOGRAPHY
Elevated photography for hotels, resorts, and hospitality brands. From architectural interiors to lifestyle guest experiences, creating imagery that positions properties as unforgettable destinations.
FOOD & BEVERAGE
Commercial photography and creative direction for QSR, spirits, and food brands. Experience with major brands including KFC, Jim Beam, Stella Rosa, and PAMA.
SOCIAL MEDIA ADVERTISING
Multi-month content creation for social media and digital platforms. Consistent, high-quality content that maintains brand voice. Experience includes 8-month program for Jim Beam Distillery.
LIFESTYLE AND COMMERCIAl PHOTOGRAPHY
Commercial product and lifestyle photography that brings brands to life. Whether it's hero product shots for eCommerce or lifestyle imagery for brand storytelling, I create visuals that connect with audiences and drive conversions. Experience spans consumer goods, spirits, food & beverage, and hospitality products
CELEBRITY & TALENT DIRECTION
Experienced directing high-profile talent for national campaigns including Grammy-nominated artists and professional athletes. I manage on-set talent direction, coordinate with publicists and managers, and create comfortable environments that capture authentic moments.
AMONG OUR CLIENTS
PROUD TO WORK WITH
TESTIMONIALS
STRAIGHT FROM THE FEED
"Mel has consistently demonstrated exceptionl service to NIMBUS and our partners for over six years. His meticulous attention to detail and unwavering work ethic are evident in his work, regardless of project scale, ranging from major restraint chins global spirits brands small non-profit organizations. We will definitely engage him for all future projects."
Dr. Dawn Wade, Chief Strategy Officer, NIMBUS.
“Share something positive a past client has said and encourage potential clients to get onboard...”
HALIT KEIGAD, FL
“This is the space to share a review from one of the business's clients or customers.”
MOIZ RUDENS, CA