
MEL B.
eLDER, JR.

Melvin Elder Jr., affectionately known as MEL B., is an Atlanta native with over 15 years of experience as a sought-after beauty and commercial photographer. Known for his creative vision, technical expertise, and ability to connect with his clients, MEL B. has solidified his position as a leading force in the world of photography.
MEL B. has collaborated with some of the biggest names in entertainment and business, working with global brands like KFC, MassMutual, and Wells Fargo. His celebrity portfolio boasts icons such as Brandy Norwood, Tami Roman, Jack Harlow, and Raven Goodwin. Beyond this, his artistic prowess has graced Grammy-nominated album covers for Kierra Sheard Kelly, The Legendary Clark Sisters, and Karen Clark Sheard, cementing his role as a visionary in music branding.
In addition to his work with household names, MEL B. has been a trusted creative partner for smaller businesses, including restaurant brands, boutique agencies, and nonprofits like Meals on Wheels Atlanta. His work has fueled impactful social media campaigns for brands such as James Beam Distillery and others, demonstrating his versatility in crafting compelling narratives for a variety of industries.
MEL B.’s artistry has been showcased in esteemed publications like Essence, Forbes, Paper Magazine, Sheen Magazine, and BET Plus, earning him critical acclaim and exposure on a global scale. With a robust following of over 20,000 on social media, MEL B. leverages his platform to inspire and empower aspiring creatives while continually innovating to deliver timeless imagery for his clients.
Driven by a passion for storytelling and an unwavering commitment to excellence, MEL B. specializes in crafting visual content that resonates on an emotional level, leaving a lasting impression. Whether it’s a commercial campaign, branding session, or editorial spread, his mission is clear: to create opportunity, elevate brands, and deliver art that transcends the ordinary.